International marketing blunders : marketing mistakes made by companies that should have known better (Record no. 13364)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00675 a2200229 4500 |
| 001 - CONTROL NUMBER | |
| control field | 147264 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210916164027.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788126912513 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.84 |
| Item number | W58I |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | White, Michael |
| 245 1# - TITLE STATEMENT | |
| Title | International marketing blunders : marketing mistakes made by companies that should have known better |
| Statement of responsibility, etc | by Michael White |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Atlantic Publishers |
| Date of publication, distribution, etc | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 178p. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Commerce |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Business failures |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Export marketing |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | International business enterprises-Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | General Text Book | Central University Of Rajasthan | Central University Of Rajasthan | 11/09/2015 | COM | 0.00 | 658.84 W58I | 20742 | 21/11/2024 | 02/09/2020 | Books |