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Marketing management and communications in the public sector

Pasquier, Martial

Marketing management and communications in the public sector by Martial Pasquier and Jean-Patrick Villeneuve - 2nd ed. - London; New York Routledge 2018 - x, 264p.

ISBN: 9781138655805

Subjects--Index Terms: Communication in public administration Government publicity Marketing--Management

Dewey Class. No.: 352.748 / P26M

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Marketing management and communications in the public sector