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Advertising : an IMC perspective

Murthy, S N

Advertising : an IMC perspective by S.N Murthy and U Bhojanna - 2nd ed. - New Delhi Excel Books 2010 - xiv, 458p.

ISBN: 9788174468352

Subjects--Index Terms: Advertising

Dewey Class. No.: 659.1 / M96A

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Advertising : an IMC perspective