Normal view MARC view ISBD view

Advertising : an IMC perspective (Record no. 19169)

MARC details
000 -LEADER
fixed length control field	00513nam a2200205 a 4500
001 - CONTROL NUMBER
control field	156779
003 - CONTROL NUMBER IDENTIFIER
control field	OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20211026125344.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	190306 ### HIN
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9788174468352
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	659.1
Item number	M96A
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Murthy, S N
245 ## - TITLE STATEMENT
Title	Advertising : an IMC perspective
Statement of responsibility, etc	by S.N Murthy and U Bhojanna
250 ## - EDITION STATEMENT
Edition statement	2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	New Delhi
Name of publisher, distributor, etc	Excel Books
Date of publication, distribution, etc	2010
300 ## - PHYSICAL DESCRIPTION
Extent	xiv, 458p.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term	Advertising
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Bhojanna, U
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Koha item type	Books

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection code	Home library	Current library	Date acquired	Source of acquisition	Full call number	Barcode	Date last seen	Price effective from	Koha item type
		Dewey Decimal Classification			General Text Book	Central University Of Rajasthan	Central University Of Rajasthan	06/03/2019	MGM	659.1 M96A	31923	02/09/2020	02/09/2020	Books