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Advertising and promotion

Hackley, Chris

Advertising and promotion by Chris Hackley and Rungpaka Amy Hackley - 4th ed. - New Delhi Sage 2018 - xiv, 370p.

ISBN: 9781473997998

Subjects--Index Terms: Sales promotion Advertising Advertising--Brand name products Advertising--Social aspects

Dewey Class. No.: 659.1 / H11A

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Advertising and promotion