Advertising and promotion (Record no. 19296)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00650nam a2200241 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 156906 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211026151155.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190411 ### HIN |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781473997998 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | H11A |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hackley, Chris |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and promotion |
| Statement of responsibility, etc | by Chris Hackley and Rungpaka Amy Hackley |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Sage |
| Date of publication, distribution, etc | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 370p. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Sales promotion |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Advertising |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Advertising--Brand name products |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Advertising--Social aspects |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hackley, Rungpaka Amy |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | General Text Book | Central University Of Rajasthan | Central University Of Rajasthan | 11/04/2019 | CMS | 659.1 H11A | 31975 | 02/09/2020 | 02/09/2020 | Books |