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Rural marketing : concepts and practices

Dogra, Balram

Rural marketing : concepts and practices by Balram Dogra and Karminder Ghuman - Chennai McGraw-Hill 2019 - xiv, 352p.

ISBN: 9780070660007

Subjects--Index Terms: Rural conditions Consumer behavior Rural conditions Marketing

Dewey Class. No.: 658.800954 / D67R

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Rural marketing : concepts and practices