Rural marketing : concepts and practices (Record no. 19830)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00614nam a2200229 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 157471 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211224130721.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200504 ### ENG |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070660007 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.800954 |
| Item number | D67R |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dogra, Balram |
| 245 ## - TITLE STATEMENT | |
| Title | Rural marketing : concepts and practices |
| Statement of responsibility, etc | by Balram Dogra and Karminder Ghuman |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Chennai |
| Name of publisher, distributor, etc | McGraw-Hill |
| Date of publication, distribution, etc | 2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 352p. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Rural conditions |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Consumer behavior |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Rural conditions |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ghuman, Karminder |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| General Text Book | Central University Of Rajasthan | Central University Of Rajasthan | 04/05/2020 | MGM | 658.800954 D67R | 33634 | 02/09/2020 | 02/09/2020 | Books | ||||
| General Text Book | Central University Of Rajasthan | Central University Of Rajasthan | 04/05/2020 | MGM | 658.800954 D67R | 33635 | 02/09/2020 | 02/09/2020 | Books |