Marketing management
Kotler, Philip
Marketing management by Philip Kotler and Kevin Lane Keller - 15th ed. - Noida, U.P.: Pearson, 2020 - xxvi; 756p.
Includes appendix and glossary at the end
9789332557185
Marketing--Management
Marketing--Management Consumer behavior
658.8 / K84M
Marketing management by Philip Kotler and Kevin Lane Keller - 15th ed. - Noida, U.P.: Pearson, 2020 - xxvi; 756p.
Includes appendix and glossary at the end
9789332557185
Marketing--Management
Marketing--Management Consumer behavior
658.8 / K84M