Marketing management (Record no. 20074)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00663nam a2200241 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 157751 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211230123957.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200625 ### ENG |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332557185 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | K84M |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management |
| Statement of responsibility, etc | by Philip Kotler and Kevin Lane Keller |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 15th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Noida, U.P.: |
| Name of publisher, distributor, etc | Pearson, |
| Date of publication, distribution, etc | 2020 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvi; 756p. |
| 500 ## - GENERAL NOTE | |
| General note | Includes appendix and glossary at the end |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing--Management |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing--Management |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Consumer behavior |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | General Text Book | Central University Of Rajasthan | Central University Of Rajasthan | 25/06/2020 | UGC-NET | 7 | 658.8 K84M | 33755 | 07/04/2026 | 24/03/2026 | 02/09/2020 | Books | ||||
| Dewey Decimal Classification | Central University Of Rajasthan | Central University Of Rajasthan | 04/03/2021 | Department of Commerce | 8 | 658.8 K84M | 34528 | 28/01/2026 | 09/01/2026 | 04/03/2021 | Books | |||||
| Dewey Decimal Classification | Central University Of Rajasthan | Central University Of Rajasthan | 04/03/2021 | Department of Commerce | 4 | 658.8 K84M | 34529 | 13/02/2025 | 30/01/2025 | 04/03/2021 | Books | |||||
| Dewey Decimal Classification | Central University Of Rajasthan | Central University Of Rajasthan | 09/03/2021 | Department of Management | 4 | 658.8 K84M | 34612 | 24/05/2024 | 14/05/2024 | 09/03/2021 | Books | |||||
| Dewey Decimal Classification | Central University Of Rajasthan | Central University Of Rajasthan | 09/03/2021 | Department of Management | 12 | 658.8 K84M | 34613 | 09/05/2025 | 02/05/2025 | 09/03/2021 | Books |