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Global brand management : a guide to developing, building and managing an international brand

Minsky, Laurence

Global brand management : a guide to developing, building and managing an international brand by Laurence Minsky and Ilan Geva - Great Britain Kogan Page 2020 - xxx, 293p.

ISBN: 9780749483609

Subjects--Index Terms: Brand name products--Management International business enterprises--Management

Dewey Class. No.: 658.049 / M66G

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Global brand management : a guide to developing, building and managing an international brand