Global brand management : a guide to developing, building and managing an international brand (Record no. 20102)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00646nam a2200205 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 157792 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220111151926.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200626 ### ENG |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749483609 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.049 |
| Item number | M66G |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Minsky, Laurence |
| 245 ## - TITLE STATEMENT | |
| Title | Global brand management : a guide to developing, building and managing an international brand |
| Statement of responsibility, etc | by Laurence Minsky and Ilan Geva |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Great Britain |
| Name of publisher, distributor, etc | Kogan Page |
| Date of publication, distribution, etc | 2020 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxx, 293p. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Brand name products--Management |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | International business enterprises--Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Geva, Ilan |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | General Text Book | Central University Of Rajasthan | Central University Of Rajasthan | 26/06/2020 | CMS | 658.049 M66G | 34040 | 02/09/2020 | 02/09/2020 | Books |