Consumer behavior :
Mothersbaugh, David L.
Consumer behavior : building marketing strategy / by David L. Mothersbaugh, Del I. Hawkins, and Amit Mookerjee; contributed by Linda L. Mothersbaugh, Gail Tom - 13th ed. - Chennai: McGraw Hill, 2020 - xxv, 929p.
9789389538052
Market surveys
Consumer behavior
658.8342 / M85C
Consumer behavior : building marketing strategy / by David L. Mothersbaugh, Del I. Hawkins, and Amit Mookerjee; contributed by Linda L. Mothersbaugh, Gail Tom - 13th ed. - Chennai: McGraw Hill, 2020 - xxv, 929p.
9789389538052
Market surveys
Consumer behavior
658.8342 / M85C