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Strategic brand management :

Strategic brand management : building, measuring, and managing brand equity / by Kevin Lane Keller...[et. al.] - 5th ed. - Noida, U.P.: Pearson, 2020 - xxx, 642p.

ISBN: 9789353946135

Subjects--Topical Terms:
Brand name products--Management
Product management
Brand name products

Dewey Class. No.: 658.827 / K28S

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Strategic brand management :