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Strategic brand management : building, measuring, and managing brand equity / by Kevin Lane Keller...[et. al.]

Contributor(s): Keller, Kevin Lane | Swaminathan, Vanitha | Parameswaran, Ambi M.G | Jacob, Isaac CMaterial type: TextTextPublication details: Noida, U.P.: Pearson, 2020 Edition: 5th edDescription: xxx, 642pISBN: 9789353946135Subject(s): Brand name products--Management | Product management | Brand name productsDDC classification: 658.827
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Central University Of Rajasthan
658.827 K28S (Browse shelf(Opens below)) Available 34686
Books Books Central University Of Rajasthan
658.827 K28S (Browse shelf(Opens below)) Available 34687

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