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Shopper marketing : how to increase purchase decisions at the point of sale

Shopper marketing : how to increase purchase decisions at the point of sale

Shopper marketing : how to increase purchase decisions at the point of sale edited by Markus Stahlberg and Ville Malia - - London Kogan Page 2012 - 275p. - .

ISBN: 9780749464714

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Management

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Dewey Class. No.: 659.157 / S15S

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Shopper marketing : how to increase purchase decisions at the point of sale