Managing customer value : one stage at a time by Dilip Soman and Sra N-Marandi
Series: ; Publication details: New Jersey World Scientific 2011 Edition: Description: 401pISBN: 9788175967977Uniform titles: Subject(s): | | | Management | | | | Marketing-Management; Customer loyalty; Customer relations-ManagementDDC classification: 658.812 Online resources: Click here to access online| Item type | Current library | Call number | Status | Date due | Barcode |
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Central University Of Rajasthan | 658.812 S51M (Browse shelf(Opens below)) | Available | 12379 |
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| 659.1 G56C Cracking the Ad code | 658.827 K84B Brand society | 346.0488 T67T Trade marks and brands : an interdisciplinary critique | 658.812 S51M Managing customer value : one stage at a time | 658.4092 H41I Crafting strategy : embodied metaphore in practice | 658.4058 G51G Global outsourcing and offshoring : an integrated approach to theory and corporate strategy | 658.4012 S14S Stakeholders matter : a new paradigm for strategy in society |
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