Marketing management by Philip Kotler and Kevin Lane Keller

By: Kotler, PhilipContributor(s): Keller, Kevin LaneMaterial type: Text

TextPublication details: Boston; Delhi Pearson 2016 Edition: 15th edDescription: 714pISBN: 9781292092621Subject(s): Marketing--Management | Marketing | Consumer behavior | Internet marketing | Market surveysDDC classification: 658.5

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Central University Of Rajasthan	General Text Book	658.5 K84M (Browse shelf(Opens below))	Available		31016

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Previous	658.5 H36O Operations Management: Sustainability and Supply Chain Management	658.5 K12S Supply chain management under fuzziness	658.5 K66C Cases in operations management	658.5 K84M Marketing management	658.5 K89M Management of technology	658.5 K96P Production and operation management : with skill development, caselets and cases	658.5 K96P Production and operation management : with skill development, caselets and cases	Next

Includes Appendix, Endnotes, Glossary and Index.

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