Total customer value management by Gautam Mahajan
Publication details: New Delhi Sage Publications 2011 Description: 326pSubject(s): Relationship marketing; Total quality management; Customer relations; Customer relations--ManagementDDC classification: 658.812| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Central University Of Rajasthan | General Text Book | 658.812 M27T (Browse shelf(Opens below)) | Available | 3368 |
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| 658.812 H21C Customer Innovation: Customer Centric Business Strategies | 658.812 H21C Customer Innovation: Customer Centric Business Strategies | 658.812 K77C Customer relationship management | 658.812 M27T Total customer value management | 658.812 M61N The new successful large account management | 658.812 P29S Strategic customer management | 658.812 P65D Do you want to keep our customers forever? |

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