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Strategic advertising management by Larry Percy and Richard Elliott

By: Percy, LarryContributor(s): Elliott, RichardPublication details: New Delhi Oxford University Press 2009 Description: 424pSubject(s): Sales promotion; Strategic planning; Advertising--Management; Communication in marketing; AdvertisingDDC classification: 659.1

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Item type	Current library	Call number	Status	Date due	Barcode
Books	Central University Of Rajasthan	659.1 P41S (Browse shelf(Opens below))	Available		4171

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Previous	344.4101 R18I Industrial relations trade unions and labour legislation	658.81 P19S Sales distribution management	658.46 O1M Management consultancy	659.1 P41S Strategic advertising management	658.5 S23S Supply chain management: concepts,practices and implementation	332.632 D85D Derivatives and risk management basics	658.406 G87O Organizational change: themes and issues	Next

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