How cool brands stay hot : branding to generation by Joeri Van Den Bergh and Mattias Behrer
Publication details: New Delhi Kogan Page 2011 Description: 249pSubject(s): Product management; Branding; Product management; Young customer; Target marketing; Young adult consumersDDC classification: 658.827| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Books
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Central University Of Rajasthan | General Text Book | 658.827 B45H (Browse shelf(Opens below)) | Available | 9221 |
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| 658.827 AL4B Brand Management | 658.827 B16B Branding in a competitive market place | 658.827 B16B Branding in a competitive market place | 658.827 B45H How cool brands stay hot : branding to generation | 658.827 D95B Brand management : principles and practice | 658.827 G28G Global brand strategy | 658.827 H12B Brand failures : the truth about the 100 biggest branding mistakes of all time |
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