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Services marketing : integrated customer focus across the firm by Valarie A. Zeithaml and Mary Jo Bitner

By: Zeithaml, Valarie A | Contributor(s): Bitner, Mary Jo | | Series: ; Publication details: New Delhi Tata McGraw Hill 2012 Edition: 5th edDescription: 763pISBN: Uniform titles: Subject(s): | | | | | | | Services marketing; Marketing managementDDC classification: 658.8 Online resources: Click here to access online
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