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B2B brand management by Philip Kotler and Waldemar Pfoertsch

by Kotler, Philip | Pfoertsch, Waldemar.

Publication details: New York Springer 2006Availability: Items available for loan: Central University Of Rajasthan (1)Call number: 658.827 K84B.

9 Brand shaastras by Jagdeep Kapoor

by Kapoor, Jagdeep | | | | .

Series: ; Edition: 2nd ed. Publication details: London Response Publications 2009Online access: Click here to access online Availability: Items available for loan: Central University Of Rajasthan (1)Call number: 658.827 K14T.

Brand management edited by Francesca Dall'olmo Riley

by Brand management | | Riley, Francesca Dall'olmo, ed | | .

Series: ; Edition: Publication details: London Sage Publications 2010Online access: Click here to access online Availability: Items available for reference: Central University Of Rajasthan: Not for loan (4)Call number: 658.827 B73B, ...

Brand management by U.C. Mathur

by Mathur, U.C | | | | .

Series: ; Edition: Publication details: New Delhi Macmillan 2010Online access: Click here to access online Availability: Items available for loan: Central University Of Rajasthan (1)Call number: 658.827 M42B.

Strategic brand management by Jean Noel Kapferer

by Kapferer, Jean Noel | | | | .

Series: ; Edition: 2nd ed. Publication details: New Delhi Kogan Page 2010Online access: Click here to access online Availability: Items available for loan: Central University Of Rajasthan (1)Call number: 658.827 K14S.

The new strategic brand management by Jean Noel Kapferer

by Kapferer, Jean Noel | | | | .

Series: ; Edition: Publication details: New Delhi Kogan Page 2011Online access: Click here to access online Availability: Items available for loan: Central University Of Rajasthan (1)Call number: 658.8343 K14N.

Strategic brand management by Kevin Lane Keller, M.G. Parameswaran and Isaac Jacob

by Keller, Kevin Lane | Parameswaran, M.G | Jacob, Isaac.

Edition: 3rd ed. Publication details: Delhi Pearson 2011Availability: Items available for loan: Central University Of Rajasthan (5)Call number: 658.827 K28S, ...

Brand royalty by Matt Haig

by Haig, Matt.

Publication details: London Kogan Page 2008Availability: Items available for loan: Central University Of Rajasthan (1)Call number: 658.827 H12B.

Brands and branding by Rita Clifton and John Simmons

by Clifton, Rita | Simmons, John.

Publication details: London Profile Books 2011Availability: Items available for loan: Central University Of Rajasthan (1)Call number: 307.1412095 B73B.

Global brand strategy by Sicco Van Gelder

by Gelder, Sicco Van.

Publication details: New Delhi Kogan Page 2008Availability: Items available for loan: Central University Of Rajasthan (1)Call number: 658.827 G28G.

Profit brand : how to increase the profitability, accountability and sustainability of brands by Nick Wreden

by Wreden, Nick.

Publication details: London Kogan Page 2007Availability: Items available for loan: Central University Of Rajasthan (1)Call number: 658.827 W92P.

Product and brand management : text and cases By UC Mathur

by Mathur, U.C | | | | .

Series: ; Edition: 2nd ed. Publication details: New Delhi Excel Books 2012Online access: Click here to access online Availability: Items available for loan: Central University Of Rajasthan (1)Call number: 658.827 M42P.

Brand society by Martin Kornberger

by Kornberger, Martin.

Publication details: New Delhi Cambridge University Press 2011Availability: Items available for loan: Central University Of Rajasthan (1)Call number: 658.827 K84B.

Global brand management : a guide to developing, building and managing an international brand by Laurence Minsky and Ilan Geva

by Minsky, Laurence | Geva, Ilan.

Material type: Text Text Publication details: Great Britain Kogan Page 2020Availability: Items available for loan: Central University Of Rajasthan (1)Call number: 658.049 M66G.

Strategic brand management : building, measuring, and managing brand equity / by Kevin Lane Keller...[et. al.]

by Keller, Kevin Lane | Swaminathan, Vanitha | Parameswaran, Ambi M.G | Jacob, Isaac C.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida, U.P.: Pearson, 2020Availability: Items available for loan: Central University Of Rajasthan (2)Call number: 658.827 K28S, ...

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