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Advertising : critical approaches /

Wharton, Chris (Lecturer in advertising and media),

Advertising : critical approaches / Chris Wharton ; with a political economy of advertising chapter by Jonathan Hardy. - 1 online resource (x, 228 pages)

pt. 1. Foundations -- pt. 2. Frameworks -- pt. 3. Applications.

ISBN: 9780203393147 9781135043575 9781135043551 9781135043568

Standard No.: 10.4324/9780203393147 doi

Subjects--Topical Terms:
Advertising.

LC Class. No.: HF5823 / .W466 2015

Dewey Class. No.: 659.1 / W553

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Advertising : critical approaches /