Advertising : (Record no. 26774)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01029cam a2200265Ii 4500 |
| 001 - CONTROL NUMBER | |
| control field | 9780203393147 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180706s2015 enkaf ob 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780203393147 |
| Qualifying information | (e-book : PDF) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781135043575 |
| Qualifying information | (e-book: PDF) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781135043551 |
| Qualifying information | (e-book: Mobi) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781135043568 |
| Qualifying information | (e-book: ePub) |
| 024 7# - OTHER STANDARD IDENTIFIER | |
| Standard number or code | 10.4324/9780203393147 |
| Source of number or code | doi |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)897810503 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5823 |
| Item number | .W466 2015 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | W553 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wharton, Chris |
| Titles and other words associated with a name | (Lecturer in advertising and media), |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising : |
| Remainder of title | critical approaches / |
| Statement of responsibility, etc | Chris Wharton ; with a political economy of advertising chapter by Jonathan Hardy. |
| 264 #1 - | |
| -- | London ; |
| -- | New York : |
| -- | Routledge, |
| -- | 2015. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (x, 228 pages) |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | pt. 1. Foundations -- pt. 2. Frameworks -- pt. 3. Applications. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hardy, Jonathan. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://www.taylorfrancis.com/books/9781135043575">https://www.taylorfrancis.com/books/9781135043575</a> |
| Public note | Click here to view. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Central University Of Rajasthan | Central University Of Rajasthan | 12/04/2024 | 12/04/2024 | 12/04/2024 |