Advertising : critical approaches / Chris Wharton ; with a political economy of advertising chapter by Jonathan Hardy.
Material type:
TextPublisher: London ; New York : Routledge, 2015Description: 1 online resource (x, 228 pages)ISBN: 9780203393147; 9781135043575; 9781135043551; 9781135043568Subject(s): AdvertisingDDC classification: 659.1 LOC classification: HF5823 | .W466 2015Online resources: Click here to view.
Contents:
pt. 1. Foundations -- pt. 2. Frameworks -- pt. 3. Applications.
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Central University Of Rajasthan | Available |
pt. 1. Foundations -- pt. 2. Frameworks -- pt. 3. Applications.
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