Foundations of advertising theory and practice by K.C. Sethia and S.A. Chunawalla

By: Sethia, K.CContributor(s): Chunawalla, S.APublication details: Mumbai Himalaya Publishing House 2008 Edition: 7th edDescription: 744pSubject(s): Advertising; Marketing researchDDC classification: 659.1

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Central University Of Rajasthan	General Text Book	659.1 C47F (Browse shelf(Opens below))	Available		1709

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Previous	659.1 A15A Advertisement and publicity	659.1 B22A Advertising and sales promotion	659.1 C45B The bond and money markets : strategy	659.1 C47F Foundations of advertising theory and practice	659.1 C47F Foundations of advertising : theory and practice	659.1 C62I Integrated advertising, promotion, and marketing communications /	659.1 C62I Integrated advertising, promotion, and marketing communications /	Next

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