Global brand management : a guide to developing, building and managing an international brand by Laurence Minsky and Ilan Geva
Material type:
TextPublication details: Great Britain Kogan Page 2020 Description: xxx, 293pISBN: 9780749483609Subject(s): Brand name products--Management | International business enterprises--ManagementDDC classification: 658.049
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Central University Of Rajasthan | General Text Book | 658.049 M66G (Browse shelf(Opens below)) | Available | 34040 |
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| 658.049 H55I International Business | 658.049 H62I International entrepreneurship | 658.049 J77I International business | 658.049 M66G Global brand management : a guide to developing, building and managing an international brand | 658.049 S87I International business : challenges and choices | 658.049 V43I International Business | 658.049 V43I International Business |
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