Consumer behavior : building marketing strategy / by David L. Mothersbaugh, Del I. Hawkins, and Amit Mookerjee; contributed by Linda L. Mothersbaugh, Gail Tom
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TextPublication details: Chennai: McGraw Hill, 2020 Edition: 13th edDescription: xxv, 929pISBN: 9789389538052Subject(s): Market surveys | Consumer behaviorDDC classification: 658.8342
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Central University Of Rajasthan | 658.8342 M85C (Browse shelf(Opens below)) | Available | 34676 | |
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Central University Of Rajasthan | 658.8342 M85C (Browse shelf(Opens below)) | Checked out to ADITYA NARAYAN (2025MBA001) | 21/08/2026 | 34677 |
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| 658.8342 L64S Shopper, buyer and consumer behavior : theory, marketing applications, and public policy implications | 658.8342 L92C Consumer behavior : concepts and applications | 658.8342 L92C Consumer behavior : concepts and applications | 658.8342 M85C Consumer behavior : | 658.8342 M85C Consumer behavior : | 658.8342 N15C Consumer behaviour and marketing research | 658.8342 SCHC Consumer behavior / |
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