Strategic brand management : building, measuring, and managing brand equity / by Kevin Lane Keller...[et. al.]
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TextPublication details: Noida, U.P.: Pearson, 2020 Edition: 5th edDescription: xxx, 642pISBN: 9789353946135Subject(s): Brand name products--Management | Product management | Brand name productsDDC classification: 658.827
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Central University Of Rajasthan | 658.827 K28S (Browse shelf(Opens below)) | Available | 34686 | |
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Books
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Central University Of Rajasthan | 658.827 K28S (Browse shelf(Opens below)) | Available | 34687 |
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