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Shopper marketing : how to increase purchase decisions at the point of sale edited by Markus Stahlberg and Ville Malia

By: Shopper marketing : how to increase purchase decisions at the point of sale | Contributor(s): Stahlberg, Markus ed | Malia, Ville ed | | Series: ; Publication details: London Kogan Page 2012 Edition: Description: 275pISBN: 9780749464714Uniform titles: Subject(s): | | | Management | | | | Shopping-Decision making; Consumers--Decision making; Advertising, Point-of-saleDDC classification: 659.157 Online resources: Click here to access online

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Item type	Current library	Call number	Status	Date due	Barcode
Books	Central University Of Rajasthan	659.157 S15S (Browse shelf(Opens below))	Available		11969

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Previous	338.5 A52M Managerial economics : theory application's and cases	658.80072 M14M Marketing accountability : a new metrics model to measures marketing effectiveness	338.90091724 C73P Post-crisis growth in development countries : a special report	659.157 S15S Shopper marketing : how to increase purchase decisions at the point of sale	658.72 B64S Strategic procurement : organizing suppliers and supply chain for competitive advantage	658.314 S82S Successful innovation	658.45 P23T Tales for change : using storytelling to develop people and organizations	Next

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